How to Extract Brand Colors from Any Logo or Image
Why brand color consistency matters
Consistent use of brand colors builds recognition. Studies show that consistent brand presentation across all channels increases revenue by up to 23%. But to stay consistent, you need your exact HEX codes — not an approximation from memory.
Extract Brand Colors Free →How to extract colors from a logo
- Open the Brand Color Extractor
- Upload your logo (PNG with transparent background works best)
- The tool automatically identifies the dominant colors
- Click any color to copy its HEX code
- Download the full palette as CSS variables or a PNG reference
What format do you need?
- HEX (#6366f1) — for web/CSS and most design tools
- RGB (99, 102, 241) — for screen-based design and some web frameworks
- HSL (239°, 84%, 67%) — for CSS custom properties and color manipulation
- CSS Variables — paste directly into your stylesheet
Generating a full palette from a brand color
Once you have your primary brand color, use the Color Palette Generator to create a complete design system. It generates complementary, analogous and triadic palettes from any base color — useful for creating consistent UI color systems.
Using extracted colors in your workflow
- Add them to a Figma styles library for the whole team
- Save as CSS custom properties in your design system
- Add to your brand guidelines document
- Use in ad creatives for social media to maintain consistency
What if the tool extracts the wrong colors?
Upload a PNG with a transparent background rather than a white background — this prevents the white background from being detected as a brand color. The cleaner the logo, the more accurate the extraction.
Can I extract colors from a website screenshot?
Yes — take a screenshot of the website, save it as PNG, and upload it to the Brand Color Extractor. The tool will identify the most prominent colors on the page.